SP Zurich Political Campaign

Zurich’s democratic party was fighting of not being recognized of their achievements by its voters. By standing in for topics like family, aging population, city development etc., the high quality of Switzerland’s biggest City is their achievements (Zurich is ranked #1 in life quality world wide). In a teaser campaign we made people aware of SP’s achievements: First with questions like «Do we know each other?» and later on «Do you help me when I’m old?», answering it with «Yes», which is SP’s claim.