Rona Bolliger and her Zurich business school class mates made a documentary film about heroes. Not superheroes but heroes of the daily life, maybe a fire man, rescuing a kitten from a tree? That would be an example. By stealing the illustration of the iconic «We can do it»-woman, in combination with simplistic shapes and colors did its job well. The whole art work was then printed onto dvd covers and the disk itself.