Piazza is a idyllic cafe in one of the most idyllic districts in Zurich, Switzerland. During summertime Piazza opens up a tiny ice cream place. As Piazza sells Italian Gelato, the aim was to get the locals to visit by combining Italian flair and Piazza’s actual location, the Ida square. The brief was solved by changing Italia into funny Idalia. This work was created under contract at Hochspannung advertising agency.