For the publishing house Kein&Aber, a campaign like no other was created. The aim was to push the selling of the book «One Day». The story was about a hate-love relationship between two individuals. To stage the story in real life, posters with real handwriting were created. Messages like «Em, do you want to marry me – in 20, 30 years?» – on some even «Em»’s mobile number was on. Many people called, some for fun, other in desperate need of true love.