Agrotourism Switzerland, was going through the procedure of which it’s market presence had to be increased. So the aim was to not only supply the company with a new design but also change the name and brand’s structure. By naming it simply «On the Countryside» we were able to get rid of the long and complicated name. As the brand had multiple divisions they we’re able to just place the division’s name in front of the company name (a.e. Wellness On the Country Side).